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THE TWENTY-NINTH ANNUAL MEETING AND CONFERENCE ON TIRE SCIENCE AND TECHNOLOGY

Awards Dinner Banquet Speaker

Today’s Turbulence: A Foundation for Future Automotive Success

Dr. David Cole, Chairman, Center for Automotive Research (CAR)

The turbulence of the past several years has been unprecedented in the modern era of the auto industry.  Massive restructuring has dramatically lowered the break-even volume.  However many challenges remain including an uncertain economy, exit of the boomers, tough new fuel economy requirements, accelerating global integration and a host of new technologies.  The industry business model has been permanently altered as we accelerate into the future but the foundation for success is in place.

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